"You agree that Licensor may collect and use data and related information, including but not limited to technical and non-technical information about Your use of the Software and data about You which the Software collects through normal use. Licensor may use this information, as long as it is in a form that does not personally identify You, to improve its products, or to conduct research. Licensor will take commercially accepted best practices to protect the privacy of your personal information that the Software and Licensor collects. You have no obligation to provide Licensor with ideas, suggestions, or proposals (“Feedback”). However, if You submit Feedback to us, then You grant Licensor an exclusive, worldwide, royalty-free license that is sub-licensable and transferrable, to use, reproduce, publicly display, distribute, modify, and publicly perform the Feedback."